Chanel No. 5 Eau Première Launch
Chanel No. 5 is more than a fragrance. It’s a rich, evolving story passed down from one generation to the next. Telling that story to a younger audience requires speaking the language of millennials – something Executive Producer Joe Killian achieved through the creative use of immersive technology.
Chanel No. 5 Eau Première Launch
Chanel No. 5 is more than a fragrance. It’s a rich, evolving story passed down from one generation to the next. Telling that story to a younger audience requires speaking the language of millennials – something Executive Producer Joe Killian achieved through the creative use of immersive technology.
To promote Eau Premiere, a modern interpretation of Chanel’s iconic No. 5, Killian oversaw the conception and execution of an immersive launch experience. The resulting pop-up space used a combination of sound design, lighting and interactive display screens to bring visitors on a journey through the fragrance’s mythical origins. The installation enchanted customers and members of the media for four weeks in New York’s Meatpacking District, generating extensive coverage and social excitement around the product and introducing a younger generation to the legacy brand.
To promote Eau Premiere, a modern interpretation of Chanel’s iconic No. 5, Killian oversaw the conception and execution of an immersive launch experience. The resulting pop-up space used a combination of sound design, lighting and interactive display screens to bring visitors on a journey through the fragrance’s mythical origins. The installation enchanted customers and members of the media for four weeks in New York’s Meatpacking District, generating extensive coverage and social excitement around the product and introducing a younger generation to the legacy brand.
Press
Vanity Fair | Harper's Bazaar | InStyle
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