New Balance Made Mondays Live Stream Series

To introduce the New Balance “Made” line of shoes to a younger audience, Executive Producer Joe Killian created a Facebook Live series celebrating the raw talent of today’s most innovative makers. Called “New Balance Made Mondays,” the series told the stories of poets, dancers, photographers, and designers known for fostering community, creating new cultural spaces, and influencing public discourse.

New Balance Made Mondays Live Stream Series

To introduce the New Balance “Made” line of shoes to a younger audience, Executive Producer Joe Killian created a Facebook Live series celebrating the raw talent of today’s most innovative makers. Called “New Balance Made Mondays,” the series told the stories of poets, dancers, photographers, and designers known for fostering community, creating new cultural spaces, and influencing public discourse.

Killian enlisted music video director Marcus Haney (Coldplay, Mumford and Sons) to bring a rock and roll sensibility to what would be the first Facebook Live series by a major brand.

Killian enlisted music video director Marcus Haney (Coldplay, Mumford and Sons) to bring a rock and roll sensibility to what would be the first Facebook Live series by a major brand.