Sprint HTC M8 Launch Featuring Pharrell
Executive Producer Joe Killian has the clout and connections to bring names like Pharrell Williams to the table. But in today’s media landscape, a name is seldom enough. To make audiences sit up and take notice – and engage meaningfully with a brand – celebrities need to connect in new and surprising ways.
Sprint HTC M8 Launch Featuring Pharrell
Executive Producer Joe Killian has the clout and connections to bring names like Pharrell Williams to the table, but in today’s media landscape, a name is seldom enough. To make audiences sit up and take notice – and engage meaningfully with a brand – celebrities need to connect in new and surprising ways.
That’s exactly what Killian set out to do with Sprint’s launch of the new HTC M8 phone. For Pharrell’s performance at New York City's Webster Hall, Killian’s technology team programmed 500 phones to provide full backup audio, showcasing the device’s impressive capabilities. The phones, which were waved in the air by a crowd of lucky fans, were also programmed to flash colors to the beat of the music – literally putting Pharrell’s sound and light show in the hands of Sprint users.
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